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Change for the Better

  • elenajfremova
  • Mar 23
  • 2 min read

In my journey through fintech, retail, and insurance, transformation hasn't just been a buzzword—it's been the rhythm of everyday work. Whether scaling global engineering teams, reimagining customer experiences, or aligning complex tech strategies with shifting business goals, one principle has consistently guided me: change for the better.


Also known as Kaizen, this philosophy of continuous improvement isn't about dramatic reinvention or overnight success. It's about tiny, meaningful shifts that compound over time. It's a mindset, a practice, and most importantly, a culture. Across industries and team sizes, I've seen how embracing that mindset leads to tangible, measurable, and lasting impact.


Kaizen — The Art of Progressing Without Limits
Kaizen — The Art of Progressing Without Limits

In my experience, transformation is less about grand reveals and more about curiosity, consistency, and courage. It's asking the right questions when things seem to be working "well enough." It's a challenging process not out of criticism but out of care. And it's creating environments where people are empowered to explore, experiment, and improve—without fear.


One framework that's helped me drive that kind of change is double-loop learning. Instead of asking, "How can we fix this?" we ask, "Why did we approach it this way in the first place?" That deeper reflection often leads to the insight that transforms the outcome and the mindset behind it. It's what helped my team move from simply reducing bugs to completely rethinking our delivery model. It's what enabled us to shift conversations from outputs to outcomes.


Another approach I often turn to is the Five Whys — a deceptively simple technique that digs below the surface of a problem. Each "why" brings you closer to the root, to the real opportunity for improvement. I've used this countless times in retrospectives, cross-functional alignment sessions, and leadership conversations. The clarity it brings can be game-changing.


And then there's culture — the silent engine behind every transformation. The best tech or smartest redesign won’t go far if your team isn’t comfortable asking questions or confident making changes. Transformation sticks when it's built into how people think, talk, and collaborate. It thrives in inclusive teams that value different perspectives, and it gains momentum when leaders create space for growth, feedback, and experimentation.


In all the organisations I've worked with—from launching digital initiatives in retail to driving innovation in the insurance space—the most powerful shifts happened when people believed they were part of the change, not just responding to it.


For me, "change for the better" isn't a slogan. It's a practice. It's in the way I onboard a new team. In this way, we review what didn't work. In the tools we choose, the metrics we track, the questions we ask, and how we show up for each other. If you're navigating change—whether in a team, a system, or a strategy—I invite you to look beyond the dramatic. Look for the thoughtful, intentional, and iterative. Because that's where the real transformation lives.


And if you're curious about how to embed that mindset in your own work or team culture, let's connect. Transformation is never a solo effort. It's something we build better together.

 
 

© 2024 Elena Jfremova. All Rights Reserved.

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